PR and Social Media: Can’t Anybody Here Play This Game?
Jimmy Breslin’s famous query about the hapless 1962 New York Mets seems apropos of many PR “professionals” these days as they scramble to...

Continue Reading PR and Social Media: Can’t Anybody Here Play This Game?

Deborah Weil and the Art of the Fake
The rapid ascension of social media as a force in marketing and public relations has produced a nasty culture shock among communications professionals.  Fo...

Continue Reading Deborah Weil and the Art of the Fake


Why the Edelman Disaster is Worst Than You Think
The Republican party and Edelman, the public relations firm, have something in common these days.  Both are suffering a crisis of confidence o...

Continue Reading Why the Edelman Disaster is Worst Than You Think

‘Me Media’ Delivers Power to the People
There’s something happening here.  What it is ain’t exactly clear.  Cheap and easy-to-use social media are having a revolutionary ef...

Continue Reading ‘Me Media’ Delivers Power to the People

Daily Kos, Paris Hilton and the End of Privacy as We Know It
The uber-blogger Kos, as in Daily Kos, has a post up today about some dumb politicians who have been caught saying stupid things in recent we...

Continue Reading Daily Kos, Paris Hilton and the End of Privacy as We Know It

Dell Finally ‘Gets’ This Blogging Business
When Dell launched its new blog Direct2Dell blog a few weeks back, the launch was greeted by hoots of derision from critics who deplored its rather arch, corporate ...

Continue Reading Dell Finally ‘Gets’ This Blogging Business

When Real and Virtual Worlds Combine
The folks who brought you the very trendy W hotels are creating a new Starwood hotel brand called aloft which is aimed squarely at the ME Niche...

Continue Reading When Real and Virtual Worlds Combine

5 Good Reasons Not All CEOs Should Blog
The internet is a giant global soap box that provides companies with a cheap and efficient way to reach thousands of constituents–customers, em...

Continue Reading 5 Good Reasons Not All CEOs Should Blog

10 Rude Questions About Online Company ‘Communities’
LiveWorld is fast-growing marketing agency whose speciality is creating, operating and  managing customized interactive online customer com...

Continue Reading 10 Rude Questions About Online Company ‘Communities’

EW2 Links (7/25/06)
Amazon Reports Steep Drop in Income Amazon.com reported a 58% drop in second-quarter net income as a severed partnership with Toysrus.com and higher technology investmen...

Continue Reading EW2 Links (7/25/06)