The Enterprise Web 2.0 revolution has been a godsend to small and midsized companies.  Inexpensive, web-based tools and services mean the lit...

Continue Reading FreshBooks Opens API; Lets in Some Fresh Air

Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifyi...

Continue Reading BuzzLogic: Measuring Influence in the Blogosphere

Google has just added its re-designed Writely word processor to its online spreadsheet offering and renamed  the package Google Docs & Speadsheets.  Is this the end of Microsoft Office?  Not a chance.  Will it...

Continue Reading Why Google Hates Good Design and Branding

You know a company is having dark thoughts about its own mortality when it starts sticking the word “Live” in front of all its ne...

Continue Reading Is Live Search Dead on Arrival?

The reason high tech marketers love jargon like “Enterprise Web 2.0″ so much is not simply because it creates bandwagons to hitch a r...

Continue Reading What KnowNow Knows Now That It Didn’t Know Then

In the not-so-long-ago days when old media was king, one of the ways you could tell that a trend was really dead is if it made the cover of...

Continue Reading Web 2.0 Is So Totally Over

Okay, I give up.  What exactly is Amazon up to with its Mechanical Turk platform?  You don’t know about the Mechanical Turk?  Where hav...

Continue Reading Amazon’s Mechanical Turk: WTF of the Year